put a premium on
Regard as important
To put a premium on something is to value it highly or treat it as especially important.
The company puts a premium on customer service.
Modern life puts a premium on efficiency.
The phrase suggests prioritizing one quality over others—whatever you put a premium on is what you're willing to pay more for, literally or figuratively.
- valueImportance or price
- cherishValue with deep affection
- hold dearLove and value highly
- accentuateTo give emphasis
- esteemFavorable opinion of worth
prioritize · give weight to · choose · stress · favor · treasure · venerate · underscore · opt · honor · spotlight · select · respect · highlight · prefer · appraise · rank · put stock in