preorder bonus

Early buyer reward

A preorder bonus is something extra you get for ordering a product—usually a video game—before its official release.

These bonuses might include exclusive in-game items, early access, or physical collectibles like art books or figurines.

The practice incentivizes early commitment: I preordered just for the bonus skin.

Also called a preorder incentive.

Related

gold edition · DLC · unlock · early access · incentive · cosmetic · skin · digital · physical · retailer · GameStop · Amazon · stealth · weapon · armor · soundtrack · artbook · figurine

Opposites
purchase incentive type

preorder bonusloyalty reward

Incentive for continued patronage

complete edition · price drop · clearance pricing · definitive edition · buyer's remorse

content accessibility

preorder bonusstandard edition

Base version of product

unlockable content

Family

preorder, bonus, pre, order, orders, ordered, ordering, reorder, disorder

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Concrete · Positive · Everyday, not technical · Rated G