preannouncing
Giving advance notice
Preannouncing is announcing something before the expected or official time.
Companies preannounce earnings when results will differ significantly from projections: The tech giant preannounced disappointing quarterly numbers.
Products get preannounced to build anticipation or discourage competitors, sometimes so far in advance that the announcement itself becomes the news.
Something that piques interest
Gradual accumulation over time
- countdownBackward enumeration to zero
- foreshadowingHinting at later events
- heraldOfficial news announcer
- precursorSomething that comes first
prelude · lead-up · foretaste · hint · taster · glimpse · appetizer · prologue
Art of choosing moments
- roadmapDetailed plan forward
- rolloutStaged public introduction
- sequencingDetermining element order
- coordinationOrganized cooperative movement
planning · alignment · scheduling · phasing · preemptive · calculated · orchestrated
teaser
Something that piques interest
buildup
Gradual accumulation over time
- countdownBackward enumeration to zero
- foreshadowingHinting at later events
- heraldOfficial news announcer
precursor · prelude · lead-up · foretaste · hint · taster · glimpse · appetizer · prologue · drumroll
timing
Art of choosing moments
- roadmapDetailed plan forward
- rolloutStaged public introduction
- sequencingDetermining element order
coordination · planning · alignment · scheduling · phasing · preemptive · calculated · orchestrated
preannouncingconcealing
Keeping something secret
withholding · suppressing · hiding · surprising · blindsiding
pronounce, announce, announced, pronounced, announcement, denounce, announcer, renounce, announces