poster boys

Ideal type specimens

Poster boys are idealized representatives of something—causes, movements, qualities, or problems.

The term comes from recruitment and propaganda posters featuring attractive young men.

A poster boy exemplifies or embodies something so perfectly he could appear on promotional material: He's the poster boy for corporate greed.

The singular is more common.

Poster child and poster girl work the same way.

Related

face of the franchise · mascot · model · endorser · media darling · symbol · pin-up · cover model · paragon · emblem · scapegoat · antihero · representative · example · promoter · activist · heartthrob · prototype

Opposites
visibility/prominence

poster boysunsung heroes

People deserving unrecognized praise

rank and file · unknown soldiers · nobodies · unknowns · hidden figures

representational status

poster boyscounterexamples

Cases disproving general claims

exceptions · outliers · anomalies · black sheep · misfits

valence/connotation

poster boyscautionary tales

Stories conveying warnings

whipping boys · scapegoats · pariahs · object lessons · warnings

Family

poster, boy, posters, boys, post, posted, posting, posts, boyish

Familiarity
Top 20,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G