point of difference
What sets apart
A point of difference is what distinguishes one thing from another—the feature or quality that sets it apart.
In marketing, it's the characteristic that makes a product stand out from competitors: Our point of difference is personalized customer service.
The phrase appears in comparisons generally: The main point of difference between the candidates is their stance on taxation.
- USPDrug purity benchmark
- differentiatorWhat makes one distinct
- dissimilarityState of being unlike
- distinctionNotable difference or honor
- discrepancyDifference between expected and actual
divergence · brand identity · hallmark · niche marketing · market niche · contrast · market positioning · individuality · set apart · stand out from the crowd · trait · product innovation · uniqueness · disparity · feature · competitive advantage · nuance · peculiarity
point of differencesimilarity
State of being alike
common ground · commonality · overlap · likeness · sameness
point of differencecommon ground
Points of agreement
meeting of minds · accord · harmony · consensus · concurrence
point, points, pointed, pointing, pointer, pointers, pointy, pointless, pointedly