pink dollar
Queer consumer power
The pink dollar is the collective spending power of LGBTQ+ consumers, viewed as a market segment.
Businesses court the pink dollar through inclusive advertising, Pride sponsorships, and rainbow-themed products: Major corporations now compete for the pink dollar during Pride month.
Also called the pink pound in British English.
- USStates abbreviation
- consumerismPreoccupation with acquiring goods
- marketing strategyScheme for promoting goods
- marketVenue for trade
- UKBritish sovereign state
commerce · brand loyalty · corporate sponsorship · queer activism · rainbow capitalism · inclusive workplace · economy · spending · LGBTQ+ community · purchasing · niche market · gay pride · retail · diversity and inclusion · community support · social acceptance · anti-discrimination policies · business