off-peak discounts
Low-demand price cuts
Off-peak discounts are reduced prices offered during periods of lower demand.
Transit systems, utilities, and entertainment venues charge less when fewer people want the service—trains during midday, electricity at night, movie tickets on weekday afternoons.
The practice smooths demand by incentivizing customers to shift their usage: Off-peak discounts make the 10 a.m. showing half the price of evening shows.
- parking feesCharges for vehicle storage
- last-minute dealsDiscounts offered near deadlines
- price sensitivityDemand's reaction to cost
- gym membershipsRecurring access to workout facilities
- energy tariffsPricing for power consumption
shoulder season · price discrimination · flash sales · early bird specials · couponing · opportunity cost · loyalty programs · happy hour · limited-time offers · slow period · behavioral economics · market segmentation · tiered pricing · cross-promotions · cost-benefit analysis · targeted advertising · sunk costs · impulse buying
off-peak discountsprice gouging
Excessive pricing during crises
premium pricing · standard rates · rack rates · inflated prices · markups
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