missing the mark

Not quite right

Missing the mark means failing to achieve what was intended or falling short of a goal.

The phrase comes from archery and target shooting—an arrow or bullet that misses the mark lands somewhere other than where it was aimed.

The expression applies broadly to efforts that don't quite succeed: His analysis was thoughtful but missed the mark.

A joke that doesn't land, a product that doesn't meet customer needs, or an argument that fails to persuade all miss the mark.

Related

misunderstanding · missing the point · miscalculation · mistake · inadequacy · not quite right · wrongdoing · off-target · fallacy · hamartia · off base · falling short · blunder · dropped the ball · incompleteness · misinterpretation · lost in translation · barking up the wrong tree

Opposites
accuracy/precision

missing the markhitting the mark

Achieving intended result

bullseye · on target · spot on · dead on · on the money

goal achievement

missing the marksucceeding

Attaining aims or following

delivering · coming through · making it · living up to · nailing it

correctness/rightness

missing the markgetting it right

apt · fitting · appropriate · pertinent · relevant

Family

miss, missed, misses, mark, marks, marked, marking, marker, markers

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Abstract · Negative · Everyday, not technical · Rated G