manufacturing consent

Shaping public thought

Manufacturing consent is the process of shaping public opinion through media, propaganda, or institutional messaging so that people support policies or systems that may not serve their interests.

The phrase comes from Walter Lippmann and was popularized by Noam Chomsky and Edward Herman's 1988 book analyzing how mass media serves elite agendas.

The campaign was accused of manufacturing consent for the war.

Related

Chomsky · thought control · indoctrination · spin · narrative · complicity · docile · obedience · engineering · acquiescence · coercion · conformity · hegemony · ruling class · spectacle · dissent · silencing · gatekeeping

Opposites
authenticity of agreement

manufacturing consentinformed consent

Permission given with understanding

voluntary agreement · popular will

power dynamics in persuasion

manufacturing consentparticipatory democracy

Governance through active citizen involvement

grassroots organizing · democratic discourse · citizen journalism · consciousness raising

information environment

manufacturing consentpress freedom

Right to publish uncensored

free press · independent media · intellectual freedom · marketplace of ideas · truth-telling

Family

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Timeless · Abstract · Negative · Rated PG