lead in
Words before main
A lead-in is an introduction or opening that prepares for what follows—the preliminary remarks before the main content: After a brief lead-in, she launched into her presentation.
In broadcasting, a lead-in is the program scheduled before another, intended to build audience: The sitcom serves as a lead-in for the evening news.
- forewordIntroductory book section
- cold openPre-title sequence segment
- initialName's opening letter
- introductionPreliminary section or presentation
- startTo set going
beginning · teaser · opening act · framing device · opening credits · opening statement · first impression · commence · preamble · set the stage · pave the way · warm up · overture · hook · kickoff · setup · segue · jumping off point
structural position in sequence
lead inlead out
Guide someone outward
conclusion · outro · ending · finale · close
communicative function
lead inconclusion
End or deduction
wrap-up · summary · recap · closing remarks · final word