in the red

Operating at loss

In the red means operating at a financial loss or in debt.

The phrase comes from the bookkeeping practice of recording losses in red ink, as opposed to profits in black.

A business that's in the red is losing money: The company has been in the red for three consecutive quarters.

Personal finances work the same way: I'm still in the red after that car repair.

debt

overdue

Past expected arrival

owing · bills · payments · interest · creditors · collection · loan · mortgage · repossession · foreclosure

warning

danger

Exposure to harm

  • alertWarning or watchfulness
  • alarmUrgent warning signal
  • cautionCareful attention to risk

signal · hazard · threat · ominous · peril · menace · critical · flare · advisory · stop

Categories
Opposites
financial status

in the redin the black

Operating at profit

profitable · solvent · in the money · flush · liquid

economic viability

in the redthriving

Succeeding vigorously

flourishing · profitable · successful · booming · making money

Family

red, reddish, redness, redden, redder, reddened, reddest, reddening, reddens

Familiarity
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Used worldwide · Timeless · Abstract · Negative · Everyday, not technical · Rated G