sensory appeal

Attracts the senses

Sensory appeal is the quality of attracting or engaging the senses—sight, sound, smell, taste, or touch.

The phrase appears often in discussions of food, design, and marketing: The dish had strong sensory appeal with its bright colors and fragrant herbs.

Something with sensory appeal pleases on a visceral, immediate level rather than through intellectual consideration.

Related

rich aroma · warmth · warm glow · aroma · umami · melody · sensory experience · vibrancy · bright colors · graininess · contrast · bitterness · aesthetics · mouthfeel · crunchiness · creaminess · lushness · pliability

Opposites
type of attraction or engagement

sensory appealmental stimulation

Engagement of cognitive faculties

emotional appeal

presence vs. absence of sensory engagement

sensory appealunpleasantness

Disagreeable quality or situation

repulsiveness · disagreeableness · offensiveness · insipidness · dullness

presence of aesthetic stimulation

sensory appealunpalatability

Quality of tasting bad

blandness · dullness · insipidness · flavorlessness · colorlessness

Family

sense, appeal, appealing, sensation

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Positive · Rated G