home markets

Internal trading zones

Home markets are the domestic markets where a company or country conducts most of its business—typically where it's headquartered or has its primary customer base.

The term implies contrast with foreign or international markets: The automaker dominates its home markets but struggles to compete abroad.

Sometimes used more narrowly for a company's original geographic stronghold.

Related

corner store · mom and pop · domestic economy · storefronts · wholesalers · locals · trade tariffs · supply · demand · price point · shopping centers · sellers · protectionism · pricing strategies · exports · distribution channels · national industries · domestics

Opposites
geographic scope of markets

home marketsforeign markets

Commerce in other nations

international markets · export markets · global markets · foreign exchanges · emerging markets

Family

home, market, homes, homed, homing, homeless, homely, homeward, homestead

Familiarity
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