grassroots group

Community-led movement

A grassroots group is an organization formed by ordinary people rather than established institutions or political elites.

The term emphasizes bottom-up origins—local citizens mobilizing around shared concerns rather than responding to top-down directives: A grassroots group organized to oppose the highway expansion.

Such groups may grow into larger movements but retain the label to signal authentic, community-driven origins.

Related

movement · volunteers · local · door to door · petition · letter writing · rally · campaign · voter registration · get out the vote · phone banking · advocacy · mobilize · collective · neighborhood · citizens · coalition · protest

Opposites
organizational origin and power direction

grassroots groupestablishment

Founded organization or venue

political machine · power structure · ruling class · the powers that be · governing body

authenticity and funding source

grassroots groupfront group

Organization concealing real sponsors

lobbying firm · PAC · special interest group

institutional formality

grassroots groupgovernment agency

State administrative body

corporation · multinational corporation · bureaucracy · lobbying firm · professional association

Family

grass, root, roots, grassy, grasses, grassland, rooted, rooting, rootless

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Positive · Everyday, not technical · Rated G