give away the store
Surrender all leverage
To give away the store is to concede far too much in a negotiation or deal, sacrificing what should have been protected: Don't let them pressure you into giving away the store.
The image is of a shopkeeper handing over inventory for nothing.
The phrase often appears as a warning against excessive generosity or weak bargaining.
- overgenerosityExcessive liberality in giving
- unguardednessBeing without protection
- cedeFormally surrender possession
- undersellCharge below competitors' prices
- bet the farmGamble everything on one outcome
blank check · profligacy · concession · forfeit · compromise · naivety · easy mark · surrender · relinquishment · yielding · capitulation · fire sale · leave money on the table · freebie · imprudence · cave in · roll over · sell out
give away the storedrive a hard bargain
Negotiate very aggressively
play hardball · hold firm · hold one's ground · stand one's ground · hold the line
give, gives, giver, givers, away, store, stores, stored, storing