flat lays
Top-down styled photos
A flat lay is a photograph taken from directly above, showing objects arranged on a flat surface.
The style dominates Instagram and product photography, typically featuring carefully curated items—cosmetics, clothing, food, stationery—spread aesthetically across a background: She spent twenty minutes perfecting her flat lay before posting.
The term works as both noun and verb: I need to flat lay these products for the catalog.
- overheadLocated directly above
- birds eye viewView from high above
- top downFrom highest to lowest
- photographyCreating images from light
- stylingArranging for appearance
aesthetic · Instagram · social media · curated · content creation · arrangement · products · white background · marble · props · composition · color palette · tabletop · minimal · grid · symmetry · beauty blogger · blogger
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