eating it

Taking bites now

Eating it means falling hard or failing spectacularly, especially in a physical way.

Someone wipes out on a skateboard, trips on the sidewalk, or crashes a bike—they're eating it.

The phrase suggests impact with the ground: He hit that patch of ice and totally ate it.

It extends to non-physical failures: bombing a presentation, tanking an exam.

She really ate it on that interview.

Related

scarfing down · bite · morsel · tanking · devouring · bombing · digesting · taste · failing · losing · swallowing · pratfall · faceplant · falling flat · botching · wipeout · biting the dust · gulp

Opposites
food consumption

eating itstarving

Suffering extreme hunger

fasting · abstaining · going hungry · skipping meals · dieting

physical performance/success

eating itnailing it

Achieving flawless execution

sticking the landing · crushing it · killing it · slaying · succeeding

accepting losses

eating itrecouping

Regaining something lost

breaking even · profiting

Family

eat, eats, eating, eaten, uneaten, eater, overeating, overeater, eat crow

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Negative · Everyday, not technical · Rated PG