deemphasising
Reducing the prominence
Deemphasising is the British spelling of deemphasizing—reducing the importance or prominence given to something.
Where emphasis draws attention, deemphasising withdraws it: The company is deemphasising its legacy products in favour of newer offerings.
The word often appears in discussions of shifting priorities or changing focus.
Diminish stated significance
- play downDiminish perceived significance
- underplayMinimize emphasis or expression
- tone downReduce intensity or volume
- understateExpress with restraint
minimize · gloss over · brush aside · make light of · paper over · whitewash · sugarcoat · diminish
To make something seem unimportant
- trivializeMake light of
- devalueReduce perceived worth
- depreciateLose value over time
- discountReduced price offered
detract · minimize · reduce · lessen · shrink · deflate · downgrade · water down
Not immediately obvious
- understatedDeliberately minimized in expression
- restrainedHeld under control
- mutedMade quieter or softer
- low-keyRestrained and understated
subdued · modest · reserved · tacit · implicit · nuanced · measured · soft-spoken
Secondary business pursuit
- backgroundOne's formative experiences
- subordinateOne lower in rank
- deprioritizeReduce in importance
- relegateAssign to inferior position
push aside · shelve · backburner · minimize · secondary · peripheral · overlook · downgrade
soft-pedal
Diminish stated significance
- play downDiminish perceived significance
- underplayMinimize emphasis or expression
- tone downReduce intensity or volume
understate · minimize · gloss over · brush aside · make light of · paper over · whitewash · sugarcoat · diminish · lessen
belittle
To make something seem unimportant
- trivializeMake light of
- devalueReduce perceived worth
- depreciateLose value over time
discount · detract · minimize · reduce · lessen · shrink · deflate · downgrade · water down · dilute
subtle
Not immediately obvious
- understatedDeliberately minimized in expression
- restrainedHeld under control
- mutedMade quieter or softer
low-key · subdued · modest · reserved · tacit · implicit · nuanced · measured · soft-spoken · unassuming
sideline
Secondary business pursuit
- backgroundOne's formative experiences
- subordinateOne lower in rank
- deprioritizeReduce in importance
relegate · push aside · shelve · backburner · minimize · secondary · peripheral · overlook · downgrade · decentre
deemphasisingemphasising
Giving special prominence
highlighting · stressing · accentuating · underscoring · foregrounding
deemphasize, deemphasized, deemphasizes, deemphasizing, deemphasised, emphasis, emphasise, emphasize, emphasized