consumer markets
Where shoppers spend
Consumer markets are the aggregate of individuals and households who purchase goods and services for personal use rather than for resale or business purposes.
The term appears in marketing and economics to distinguish everyday retail activity from business-to-business transactions: The company shifted its focus from industrial clients to consumer markets.
Consumer markets encompass everything from groceries to electronics to entertainment.
- psychographicsConsumer personality-based segmentation
- advertising campaignsPlanned promotional efforts
- promotional offersMarketing incentives for buyers
- brand loyaltyHabitual preference for one company
- brand awarenessPublic familiarity with company
income brackets · disposable income · buying power · shopping habits · impulse buying · impulse purchases · retail therapy · emotional triggers · decision-making process · focus groups · price sensitivity · personal care products · fast fashion · home appliances · automobiles · pricing strategies · travel packages · influencer partnerships
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