competitive rates
Prices that rival
Competitive rates are prices or fees positioned to match or beat what others in the same market charge.
The phrase appears constantly in advertising for loans, insurance, and services, where it signals that a company's pricing won't disadvantage customers relative to alternatives: We offer competitive rates on auto insurance.
The term is vague by design—it promises approximate parity without committing to being the cheapest.
- pricing modelsMethods for setting charges
- price sensitivityDemand's reaction to cost
- supply and demandPrice-determining economic forces
- refinancing optionsLoan replacement possibilities
- comparison shoppingEvaluating competing offers
shopping around · promotional offers · credit union · savings accounts · money market · price wars · cost efficiency · bottom line · APR · loan terms · affordability · comparative advantage · dynamic pricing · value proposition · budget constraints · purchasing power · brand loyalty · impulse buying
competitive ratespredatory pricing
Below-cost selling to eliminate competition
price gouging · price fixing · rack rates · sticker price · list price
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