competitive advantages

Strategic business superiorities

Competitive advantages are the qualities or assets that allow a business to outperform its rivals—lower costs, superior products, stronger brand recognition, proprietary technology, or exclusive access to resources.

The term appears constantly in business strategy: Our competitive advantages include a loyal customer base and efficient supply chain.

A sustainable competitive advantage is one that competitors cannot easily replicate.

Related

secret sauce · expertise · core competency · power · speed · efficiency · skill · superiority · scalability · values · leverage · benefits · staying ahead · agility · dominance · market share · control · resource allocation

Opposites
strategic position

competitive advantagesweaknesses

Points of vulnerability

liabilities · vulnerabilities · handicaps · shortcomings · deficiencies

market standing

competitive advantagesundifferentiation

Lack of distinct features

commoditization · obsolescence · barriers to entry

Family

competitive, advantages, compete, competition, competitor, competitors, competitions, competitively, competitiveness

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