color washing
Subtle tint technique
Color washing is using superficial displays of racial or ethnic diversity to appear inclusive without meaningful commitment to equity.
A company might feature diverse faces in advertising while maintaining discriminatory hiring practices.
The term follows the pattern of greenwashing and whitewashing—a surface treatment that obscures rather than addresses underlying problems.
Critics accused the campaign of color washing after noting the company's all-white leadership.
- tintingApplying light color
- glazingGlossy protective coating
- whitewashingConcealing unpleasant facts
- faux finishImitation surface treatment
- techniqueSkilled way of performing
dry brushing · pigment · translucent · layering · diluted · base coat · brush · streaky · distressed · shabby chic · furniture · accent wall · walls · muted · softening · blending · patina · aged