catchy phrase
Sticky verbal hook
A catchy phrase is a memorable expression that sticks in the mind, often through rhythm, rhyme, or clever wording.
Advertising slogans, political soundbites, and song lyrics aim to be catchy phrases: Just do it, Yes we can.
The term sometimes carries a dismissive edge, suggesting style over substance: It's just a catchy phrase with no real meaning behind it.
- sloganMemorable promotional phrase
- taglineMemorable branding phrase
- jingleBrief advertising melody
- hookCurved catching device
- mottoGuiding behavioral phrase
memorable · snappy · witty · punchline · one liner · earworm · zingy · quip · buzzword · sound bite · soundbite · mantra · viral · going viral · word of mouth · clever · punchy · quotable