business cases
Proposals justifying expenditures
A business case is a document or argument justifying a proposed project, investment, or decision by analyzing costs, benefits, and risks.
It answers why an organization should pursue something: The team prepared a business case for expanding into Asian markets.
Business cases typically include financial projections, timelines, and expected returns to help decision-makers evaluate whether a proposal merits resources.
- objectivesIntended targets or ends
- feasibilityPotential for success
- proof of conceptDemonstration of feasibility
- due diligencePre-transaction reasonable care
- economicsScience of resource allocation
proposal · investment · return on investment · plan · risks · value proposition · benchmark · cost estimation · profitability · bottom line · upfront costs · project timelines · analysis · strategy · study · organizational goals · sustainability · stakeholder analysis
- business exercisessimulations, exercises, scenarios
- business analysismarket research, data modeling, stakeholder meetings, feasibility study, SWOT analysis
- case bookcourt rulings, precedents
business casesintuition
Instinctive immediate understanding
snap judgments · hunches · instinct · whims
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