bury the lede
Hide main point
To bury the lede is to begin a story or account with secondary details, delaying the most important or newsworthy information.
The phrase comes from journalism, where the lede is the opening sentence: The article buried the lede—you had to read six paragraphs to learn the CEO had resigned.
Often used to call out someone's burying: Bury the lede much? You're engaged and you mentioned it last?
- overshadowDominate by comparison
- beat around the bushAvoid stating directly
- emphasisStress given to something
- main pointEssential takeaway of something
- key takeawayPrincipal insight gained
long story short · reveal · foreground · newsworthiness · story angle · minimize · neglect · reporting · headline · article · soft opening · front page · framing effect · break the story · scoop · hard news · news cycle · interview
- journalismreporters, interview, editors, student editors, school paper
- Book Idiomsby the book, closed book, open book, on the same page, same page