break-even price

Zero-profit selling point

The break-even price is the amount at which revenue exactly covers costs—no profit, no loss.

In business, it's the minimum selling price needed to avoid losing money: At $15 per unit, we hit our break-even price.

In investing, it's the price at which you'd recover what you paid: The stock needs to climb back to $47 for me to break even.

Related

bottom line · cost · fixed costs · threshold · revenue · overhead · unit cost · zero · equilibrium · sales · units · volume · fixed · variable costs · variable · ROI · investment · startup

Opposites
pricing strategy extremes

break-even priceceiling price

Mandated maximum charge

floor price · discount price · maximum price · deep discount · target price

profitability outcome

break-even priceprofit margin

Revenue exceeding costs ratio

net gain · net loss · red ink · in the black · surplus

Family

break, even, price, breaks, broke, broken, breaking, breakage, breaker

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