blockbuster drugs
Billion-dollar medications annually
Blockbuster drugs are pharmaceutical products generating exceptionally high sales—typically over a billion dollars annually.
The term combines the explosive success implied by *blockbuster* with the pharmaceutical industry's commercial ambitions: Lipitor became one of the biggest blockbuster drugs in history.
The designation often drives research priorities toward broadly marketable treatments rather than rare diseases.
- pharmaceuticalManufactured medicinal compound
- efficacyAbility to produce results
- breakthroughSudden important advance
- magic bulletIdeal effortless remedy
- salesRevenue from goods moved
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