best-kept secret
Closely guarded information
A best-kept secret is something excellent that few people know about—a restaurant, vacation spot, or method that deserves wider recognition: This beach is the area's best-kept secret.
The phrase implies the speaker is letting you in on privileged information, though it's often used with deliberate irony for things that aren't actually secret at all.
One with confidential access
- members-onlyRestricted to enrolled participants
- VIPNotable, for short
- privateRestricted to certain parties
- confidentialMeant to stay secret
privileged · elite · select · restricted · gated · word-of-mouth · cognoscenti · initiated
Polished precious stone
- treasureValued wealth or keepsake
- findLocate through effort
- discoveryAct of finding something
- spotMark or location
haunt · hideaway · retreat · haven · sanctuary · oasis · nook · enclave
Much wanted by many
- prizedGreatly valued or esteemed
- enviableArousing covetous feelings
- desirableWorth having or seeking
- treasureValued wealth or keepsake
valuable · precious · rare · choice · premium · protected · cherished · hoarded
Not yet discovered
- unexploredNot yet investigated
- untappedNot yet utilized
- unnoticedNot perceived by anyone
- unrecognizedNot identified or acknowledged
unseen · emerging · nascent · overlooked · incognito · anonymous · obscure · low-profile
insider
One with confidential access
- members-onlyRestricted to enrolled participants
- VIPNotable, for short
- privateRestricted to certain parties
confidential · privileged · elite · select · restricted · gated · word-of-mouth · cognoscenti · initiated · clique
gem
Polished precious stone
spot · haunt · hideaway · retreat · haven · sanctuary · oasis · nook · enclave · jewel
sought-after
Much wanted by many
treasure · valuable · precious · rare · choice · premium · protected · cherished · hoarded
unknown
Not yet discovered
- unexploredNot yet investigated
- untappedNot yet utilized
- unnoticedNot perceived by anyone
unrecognized · unseen · emerging · nascent · overlooked · incognito · anonymous · obscure · low-profile · inconspicuous
best-kept secretcommon knowledge
Widely shared information
public knowledge · household name · world-famous · open secret · famous
best-kept secretpublic announcement
Official communication to all
full disclosure · open book · out in the open · press release · transparent
best-kept secretcelebrity
Widely recognized public figure
phenomenon · sensation · blockbuster · crowd favorite · media darling
best, better, kept, keeper, keeps, keepers, secret, secrets, secrecy