behavioural science

Psychology and sociology

Behavioural science is the study of human and animal actions, decisions, and interactions through systematic observation and experiment.

The field encompasses psychology, sociology, anthropology, and economics insofar as they examine how organisms behave.

Behavioural science suggests people don't always act rationally.

The spelling is British; American English uses behavioral.

Related

neuroscience · evolutionary psychology · fight or flight · classical conditioning · decision-making · cognitive dissonance · cognition · social norms · peer pressure · herd mentality · social cues · operant conditioning · reward system · habit formation · habit loop · motivation · neurobiology · rational choice

Opposites
scientific domain focus

behavioural sciencephysical science

Study of inanimate matter and energy

physics · natural science · chemistry · astrophysics · materials science

epistemological approach

behavioural sciencephilosophy

Study of fundamental truths

metaphysics · theology · folk psychology · intuition · superstition

hard vs. soft science

behavioural sciencehard science

Empirically rigorous research field

exact science · mathematics · physical sciences · precision engineering

Family

behaviour, behavior, behave, behaves, behaved, behaving, behavioural, behavioral, behaviourism

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