alternative music

College radio genre

Alternative music is rock music that diverges from mainstream commercial sounds, originally describing independent or underground artists outside the major-label system.

The term gained currency in the 1980s for post-punk and college radio bands, then became paradoxically mainstream in the 1990s with grunge and Britpop: The alternative station plays everything from indie rock to electronic.

Related

counterculture · college radio · post-punk · indie rock · shoegaze · Pixies · Radiohead · DIY ethos · synthesizer · drum machine · gothic rock · dream pop · The Cure · noise rock · Joy Division · lo-fi · vinyl records · record label

Opposites
mainstream commercial status

alternative musicmainstream pop

Widely popular commercial music

chart music · Top 40 · pop music · arena rock · bubblegum pop

cultural positioning

alternative musicteen pop

Youth-oriented commercial music

Family

alternative, music, alter, alternate, alternation, alternating, alternator, alternatively, alternatives

Familiarity
Top 200,000
Profile
Known to kids · Timeless · Everyday, not technical · Rated G