Samsonite

Samsonite is a brand of luggage and travel bags, one of the world's largest and oldest manufacturers.

The name alludes to the biblical Samson, suggesting strength and durability.

The brand is so ubiquitous that Samsonite sometimes serves as a generic term for hard-sided luggage: She wheeled her Samsonite through the airport.

products

suitcase

Portable travel container

briefcase · duffel · garment bag · trolley · tote · wheeled · laptop bag · toiletry kit · packing cubes · overnighter

travel

business trip

Professional travel for company purposes

overhead bin · globetrotter · jet-setter · frequent flyer · commuter · road warrior · layover · international · boarding · destination

durability

resilient

Able to recover quickly

impact-resistant · long-lasting · rugged · reinforced · reliable · well-built · scratch-resistant · warranty · tested · unbreakable

features

spinner wheels

360-degree luggage wheels

suiter · divider · waterproof · lightweight · ergonomic grip

materials

polycarbonate

Strong transparent synthetic polymer

polyester · ripstop · hardshell · softshell · carbon fiber · recycled materials

Categories
Opposites
brand positioning/market segment

SamsoniteLouis Vuitton

French luxury fashion brand

Hermès

durability/quality perception

Samsonitepaper bags

Disposable carrying containers

Family

Samson

Familiarity
Top 500,000
Profile
Timeless · Concrete · Everyday, not technical · Rated G