I approve this message
Political ad finale
A phrase legally required in U.S. political advertising, spoken by candidates to acknowledge personal responsibility for their campaign ads.
The Federal Election Campaign Act mandates this disclosure for broadcast ads.
The phrase has become a cultural punchline, used ironically to endorse anything: I made tacos for dinner. I approve this message.
- microphoneAudio input device
- ethosCollective moral character
- podiumRaised platform for speakers
- voteFormal choice expression
- swing voterPersuadable electorate member
endorsement · signature · transparency · fine print · trust-building · voter outreach · truth-in-advertising · camera · broadcast · TV spot · political ad · negative campaigning · sound bite · seal · persuasive language · public relations · audience engagement · election strategy
I approve this messageplausible deniability
Arranged protection from accountability
no comment · disinformation · whisper campaign · off the record
approve, message, approval, approved, approving, disapprove, disapproval, approvingly, messages