Duncan Hines

Boxed cake brand

Duncan Hines was a restaurant critic whose name became synonymous with quality dining in mid-20th century America.

His approval carried such weight that after his death, his name was licensed to a line of cake mixes and baking products.

Today Duncan Hines refers almost exclusively to the brand: I just used a Duncan Hines mix.

Related
  • cakeFrosted baked dessert
  • cake mixPre-measured baking powder blend
  • mixCombine different elements
  • bakingCooking with dry heat
  • frostingSweet cake covering

Betty Crocker · brownie · red velvet · boxed · moist · oven · kitchen · birthday · sheet cake · chocolate · devil's food · vanilla · layer · supermarket · bake sale · dessert · brand · eggs

Categories
Opposites
food preparation method

Duncan Hinesfrom scratch

Starting with nothing prepared

made from scratch · homemade · artisanal · handcrafted · grandmother's recipe

culinary authenticity/prestige

Duncan HinesLe Cordon Bleu

French culinary training institution

French pastry · pâtisserie · Julia Child · boulangerie · haute cuisine

brand positioning in baking market

Duncan Hinespatisserie

French pastry shop

small-batch · boulangerie

Family

Duncan

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G