California Raisins
Claymation dried fruit
The California Raisins were animated advertising characters—anthropomorphic raisins wearing sunglasses and performing Motown songs—created to promote California raisins in the 1980s.
Their rendition of "I Heard It Through the Grapevine" became iconic.
The characters spawned merchandise, TV specials, and video games before fading from popular culture.
- grapesClustered vine fruit
- MotownDetroit's soulful moniker
- claymationSculpted-figure animation technique
- stop motionAnimation through sequential photographs
- vineyardGrape-growing estate
singing · dried fruit · 1980s · commercial · soul music · Marvin Gaye · sunglasses · TV commercial · animated · purple · Fresno · snack · snack food · wrinkled · chewy · mascot · advertisement · sweet
California Raisinstable grapes
Grapes for eating fresh
fresh fruit · wine grapes · grape juice · sultanas · prunes
California RaisinsMr. Peanut
Anthropomorphic legume advertising figure