volumizes
Puffs hair up
Volumizes means adds volume or fullness, almost always referring to hair.
Shampoos, conditioners, and styling products claim to volumize thin or flat hair by lifting it at the roots: This mousse volumizes without weighing hair down.
The word belongs to beauty marketing and rarely appears outside that context.
body
Physical structure, living thing
lift · plump · fluff · teasing · mousse · blow-dry · backcombing · texture · density · loftiness
inflate
Fill with gas
distend · balloon · enlarge · bloat · billow · plump · engorge · dilate · fill out · bulk up
hair/texture effect
volumizesflattens
Makes level or even
deflates · weighs down · smooths · compresses · sleeks