villainizing

Casting as antagonist

Villainizing is portraying someone or something as a villain—casting them as the bad guy in a narrative.

The term often carries a note of unfairness, suggesting the portrayal is exaggerated or undeserved: The media keeps villainizing him without evidence.

Politicians villainize opponents; diet culture villainizes certain foods.

Also spelled villainising.

defamation

smearing

Spreading by rubbing

denigrating · disparaging · discrediting · tarnishing · besmirching · blackening · defaming · libeling · character assassination · mudslinging

scapegoating

blame

Assign responsibility for wrongdoing

patsy · whipping boy · black sheep · outcast · culprit · accusation · finger-pointing · deflection · misdirection · persecution

demonization

antagonist

One who opposes another

  • monsterFrightening imaginary creature
  • tyrantCruel, absolute ruler
  • despotRuler with absolute power

fiend · evil · wicked · sinister · malevolent · nefarious · diabolical · heinous · vile · corrupt

Opposites
moral characterization

villainizingheroizing

Exalting as courageous

glorifying · lionizing · venerating · exalting · praising

rhetorical stance

villainizingdefending

Protecting against harm

vindicating · championing · exonerating · rehabilitating · absolving

treatment of actions/motives

villainizingjustifying

Proving to be reasonable

excusing · rationalizing · absolving · exonerating · pardoning

Family

villain, villainy, villainous, villains, supervillain, villainess, villainize, villainized, archvillain

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Negative · Everyday, not technical · Rated PG