throwing good money after bad

Doubling down foolishly

Throwing good money after bad is continuing to invest in a failing venture because you've already spent so much.

The phrase captures the sunk cost fallacy—the reluctance to cut losses makes people pour more resources into something unlikely to succeed: We've already spent a million on this project, but throwing good money after bad won't save it.

Related

robbing Peter to pay Paul · money pit · confirmation bias · overcapitalization · cost-benefit analysis · emotional attachment · doubling down · chasing losses · white elephant · beating a dead horse · dead horse · fool's errand · resource allocation · cognitive dissonance · risk aversion

Opposites
financial prudence

throwing good money after badcutting losses

Accepting small defeat early

walking away · pulling the plug · cutting one's losses · calling it quits · financial discipline

investment strategy

throwing good money after baddue diligence

Pre-transaction reasonable care

capital preservation · risk management · pivoting · diversifying · starting fresh

sunk cost reasoning

throwing good money after badstarting fresh

Beginning again from zero

zero-based budgeting · admitting defeat

Family

throws, thrown, thrower, goodness, moneys, moneyed, monetary

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Abstract · Negative · Everyday, not technical · Rated G