sticking one's head in the sand

Avoiding unpleasant truths

Sticking one's head in the sand means refusing to acknowledge an obvious problem or unpleasant reality.

The image comes from the folk belief that ostriches bury their heads when threatened, as if not seeing danger makes it disappear: The company kept sticking its head in the sand while competitors took over the market.

The phrase implies willful ignorance rather than mere unawareness.

Related

see no evil · rose-colored glasses · repression · elephant in the room · confirmation bias · compartmentalization · rationalization · self-deception · playing dumb · procrastination · deflection · fearfulness · wishful thinking · blissful ignorance · selective attention · cognitive dissonance · distraction · groupthink

Opposites
confrontation of problems

sticking one's head in the sandfacing the music

Accepting responsibility for actions

taking the bull by the horns · grasping the nettle · biting the bullet · stepping up to the plate · rolling up one's sleeves

awareness and perception

sticking one's head in the sandfacing facts

Acknowledging uncomfortable truths

keeping one's eyes open · staying informed · waking up and smelling the coffee · seeing the light · staying alert

courage and character

sticking one's head in the sandstanding one's ground

Refusing to yield position

moral courage · taking responsibility · intestinal fortitude · accountability · staring down

Family

sticking, sticks, sticky, stickiness, headed, heading, headless, header

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Negative · Everyday, not technical · Rated G