soft-soaping

Laying it thick

Soft-soaping is flattery or smooth talk designed to persuade or manipulate someone.

The image comes from soft soap—a liquid or semi-liquid soap that spreads easily—suggesting words that glide smoothly to get what you want: He was soft-soaping the boss to get Friday off.

The approach is gentle rather than aggressive, but the intent is self-serving.

flattery

sweet-talk

Flatter to persuade

sycophancy · obsequiousness · ingratiation · blandishments · schmoozing · smooth-talk · overpraise · toadying · unctuousness · silver-tongued

persuasion

cajoling

Persuading through flattery

  • coaxingPersuading through gentle persistence
  • wheedlingPersuading through flattery
  • charmAttractive personal quality

manipulation · convincing · sweet-talking · enticement · seduction · diplomacy · tactfulness · subtlety · eloquence · rhetoric

appeasement

placating

Easing another's anger

appeasing · calming · disarming · humoring · coddling · pampering · gentling · tempering · mitigating · easing

Categories
Opposites
sincerity of communication

soft-soapingbeing honest

Stating facts sincerely

speaking frankly · telling the truth · straight talk · leveling with · telling it like it is

manner of persuasion

soft-soapingbullying

Aggressive repeated intimidation

strong-arming · coercing · intimidating · threatening · pressuring

tone of address

soft-soapinglaying into

Attacking with harsh criticism

berating · lambasting · castigating · excoriating · dressing down

Family

soft, soaping, soap, soaps, soaped, soapy, soapier, soapiest, soapiness

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G