sexing up

Making more appealing

Sexing up is making something more exciting, appealing, or provocative—often by embellishing or exaggerating.

The phrase gained notoriety in British politics when the government was accused of "sexing up" intelligence reports to justify the Iraq War.

More broadly, it applies to any attempt to make dull material more attention-grabbing: The editor wanted to sex up the headline.

Related

seduction · provocation · exaggerating · punching up · spin · window dressing · allure · glorifying · framing · augmenting · romanticization · tarting up · dressing up · polishing · beautifying · jazzing up · amplifying · charm

Opposites
sensationalism/embellishment

sexing uptoning down

Lessening force or impact

downplaying · understating · playing down · de-emphasizing · minimizing

excitement/interest level

sexing updumbing down

Making content less challenging

dulling · flattening · stripping down · deadening

sexual/sensual content

sexing uptoning down

Lessening force or impact

bowdlerizing · sanitizing · cleaning up · censoring · purifying

Family

sex, sexed, sexy, sexier, sexiest, sexily, sexiness, sexual, sexually

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated PG-13