rolled out the red carpet

Gave VIP treatment

Rolled out the red carpet means gave someone an exceptionally warm or lavish welcome.

The image comes from the literal practice of laying out a red carpet for dignitaries and celebrities at formal events.

The phrase often carries a hint of irony when the welcome seems excessive: They really rolled out the red carpet for the new boss.

Related

royal treatment · honored · celebration · special occasion · dignitary · head of state · extravagance · hospitality · ceremony · reception · black tie · decorum · tradition · pageantry · reverence · distinction · grand entrance · premiere

Opposites
warmth of reception

rolled out the red carpetturned away

Refused admission or attention

snubbed · cold-shouldered · rebuffed · shut out · spurned

level of treatment

rolled out the red carpettreated like dirt

brushed aside · put on the back burner · neglected · overlooked · disregarded

Family

rolled, roller, reddest, carpet, carpets, carpeted, carpeting

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Positive · Everyday, not technical · Rated G