postfeminist
Beyond the movement
Postfeminist describes attitudes or cultural moments that treat feminism as a completed project, no longer necessary.
The term cuts two ways: it can signal that equality has been achieved and women can now "have it all," or it can critique this assumption as premature and complacent.
Her postfeminist novel features women who don't identify with their mothers' activism.
The label often applies to media that celebrates female empowerment while downplaying structural inequality.
Strong negative reaction
- neoliberalismPro-market, anti-regulation ideology
- individualismDoctrine of personal independence
- consumerismPreoccupation with acquiring goods
- depoliticizationRemoval of partisan character
repudiation · disavowal · cooptation · commodification · self-help · meritocracy · complicity · recuperation
Female nature or character
- sexualityErotic nature and preferences
- agencyPower to act
- identityWho someone is
- heteronormativityAssumed universal straightness
desirability · empowerment · choice · autonomy · self-expression
Skepticism toward universal truths
- poststructuralismPhilosophy questioning stable meaning
- ButlerName from domestic service
- subjectivityPersonal viewpoint coloring perception
- discourseFormal communication on subjects
Relating to age groups
- entitlementAssumed right to benefits
- retroEvoking recent past
- nostalgiaLonging for the past
- undoingCause of destruction
Complete appearance overhaul
- rom-comFunny love story genre
- lifestylePersonal living pattern
- self-improvementEnhancing oneself deliberately
- fashionCurrent popular trend
dating · influencer · wellness
backlash
Strong negative reaction
- neoliberalismPro-market, anti-regulation ideology
- individualismDoctrine of personal independence
- consumerismPreoccupation with acquiring goods
depoliticization · repudiation · disavowal · cooptation · commodification · self-help · meritocracy · complicity · recuperation · aspirational
femininity
Female nature or character
heteronormativity · desirability · empowerment · choice · autonomy · self-expression
postmodernism
Skepticism toward universal truths
- poststructuralismPhilosophy questioning stable meaning
- ButlerName from domestic service
- subjectivityPersonal viewpoint coloring perception
generational
Relating to age groups
- entitlementAssumed right to benefits
- retroEvoking recent past
- nostalgiaLonging for the past
makeover
Complete appearance overhaul
- rom-comFunny love story genre
- lifestylePersonal living pattern
- self-improvementEnhancing oneself deliberately
fashion · dating · influencer · wellness
postfeministmisogynist
One who hates women
sexist · chauvinist · male chauvinist · antifeminist · patriarchal
postfeministfeminist
Gender equality proponent
radical feminist · prefeminist · suffragist · consciousness-raising