plain folks
Down-to-earth types
Plain folks is a propaganda or advertising technique that presents someone—typically a politician or spokesperson—as an ordinary, relatable person rather than elite or privileged.
The appeal suggests shared values with common people: The candidate's plain folks approach included visiting diners and rolling up his sleeves.
The term also describes unpretentious, down-to-earth people generally.
- commonWidespread and unremarkable
- ordinaryStandard, unremarkable
- everydayOccurring each day
- fieldArea of specialty
- proletariatLaborers lacking capital ownership
grassroots · relatability · regular · blue collar · emotional resonance · individuals · identification · bandwagon · common touch · average · humble · inclusive language · salt-of-the-earth · heartland · populism · man of the people · shared values · kitchen table
- Everymanaverage Joe, everyman, common man, regular Joe, regular guy
- populacethe masses, common folk, ordinary people, general public, hoi polloi
- propagandapropaganda, brainwashing, disinformation, misinformation, indoctrination
- persuasionpersuade, persuasion, persuasive, convince, convincing
- rhetoricrhetoric, persuasion, oratory, argumentation, debate
- manipulation tacticsgaslighting, guilt trip, guilt-tripping, guilt tripping, emotional blackmail
plain folksaristocrats
Hereditary ruling class
aristocracy · nobility · the elite · upper crust · elite
plain folkscelebrities
Well-known public figures
stars · VIPs · A-listers · superstars · public figures
plain folksjet set
Wealthy international socialites
sophisticates · tastemakers · intelligentsia · literati · cognoscenti
plain, folks, plainly, folksy, plainness, plainer, plainest, folktale, folksiness