nonmainstream

Not widely accepted

Nonmainstream describes what falls outside dominant or widely accepted culture, practices, or views.

A nonmainstream political candidate operates outside major parties.

Nonmainstream music exists apart from commercial radio play.

The term is neutral, simply marking distance from the conventional: Her nonmainstream approach to education emphasizes student-led learning.

counterculture

hippie

Sixties counterculture member

radical · rebellion · protest · activism · dissent · antiestablishment · revolutionary · subversive · commune · sit-in

aesthetic

avant-garde

Innovative cultural pioneers

unorthodox · eccentric · quirky · bohemian · grunge · emo · lo-fi · arthouse · esoteric · idiosyncratic

indie

independent

Free from external control

bootstrapped · low-budget · emerging · crowdfunded · self-produced · garage · homebrew · underground · niche · boutique

niche

subculture

Group with alternative norms

limited · selective · curated · insider · subcultural · coterie · clique · devoted · aficionado · enthusiast

Opposites
cultural/social dominance

nonmainstreammainstream

Dominant cultural current

popular · dominant · conventional · mass-market · established

Family

mainstream, mainstreaming, mainstreams, mainstreamed

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G