new and improved
Revamped and superior
New and improved is a marketing phrase claiming a product has been updated and made better than its previous version.
The combination is often redundant—if something is improved, it's presumably new in some way—but the doubling reinforces the sales pitch.
The phrase has become so ubiquitous in advertising that it's used sarcastically for changes that seem superficial: Same old policy, just new and improved packaging.
- upgradedRaised in quality
- enhancedIncreased in quality
- revolutionarySeeking fundamental systemic change
- betterOf higher quality
- brand newCompletely unused, just acquired
modern · fresh · updated · extra strength · sleek · redesigned · revamped · cutting-edge · breakthrough · formula · secret formula · packaging · latest · superior · advanced · premium · limited edition · next-generation
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- sales pitchesbuy now, shop now, act now, order now, call now
new and improvedvintage
Quality from past eras
outdated · old-fashioned · original · classic · legacy
new and improvedsame old same old
Wearisome repetition of routine
repackaged · nothing new · unchanged · old hat · lipstick on a pig
new and improveddegraded
Reduced in rank or quality
downgraded · deteriorated · inferior · diminished · regressed
improved, newer, newest, newness, renewal, renewable, improve, improves, improving