maintain appearances

Keep up pretenses

To maintain appearances is to act in ways that preserve how others perceive you, especially when reality contradicts the image: They maintained appearances even as the marriage fell apart.

The phrase often implies concealment—keeping up a facade of normalcy, success, or propriety despite private struggles.

Sometimes shortened to keep up appearances.

Related

put on a brave face · conformity · etiquette · camouflage · decorum · public image · keeping up with the Joneses · disguise · emotional labor · compartmentalization · social norms · reputation · pretense · going through the motions · denial · obfuscation · swept under the rug · behind closed doors

Opposites
authenticity

maintain appearancesbe authentic

Act without pretense

be yourself · show one's true colors · drop the mask · bare one's soul · come clean

social conformity

maintain appearanceslet oneself go

Cease self-restraint

throw caution to the wind · rebel · go against the grain · make waves

disclosure

maintain appearancescome clean

Admit the full truth

tell it like it is · lay bare · confess · open up · spill the beans

Family

maintain, appearances, appearance, appear, appears, appeared, appearing, disappear, disappears

Familiarity
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Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G