low profile

Deliberately staying unnoticed

Low profile describes a deliberate effort to avoid attention or publicity.

Someone who keeps a low profile stays out of the spotlight: After the scandal, she maintained a low profile.

The phrase can also describe things designed to be unobtrusive or inconspicuous: low-profile tires, a low-profile keyboard.

As an adjective, usually hyphenated: a low-profile campaign.

modesty

humble

Unassuming about oneself

down-to-earth · meek · demure · modest · understated · plain · simple · unaffected · subdued · quiet

behavior

quiet

Lacking in sound

laid-back · subdued · withdrawn · reclusive · private · introverted · soft-spoken · background · wallflower · fly-on-the-wall

discretion

discreet

Careful to avoid notice

judicious · sensitive · delicate · careful · guarded · reserved · restrained · measured · considerate · prudent

aesthetic

minimalist

One favoring bare essentials

toned-down · restrained · sleek · streamlined · unobtrusive · inconspicuous · blending · neutral · monochrome · clean

anonymity

incognito

With identity concealed

nameless · invisible · unnoticed · unrecognized · obscure · shadowy · unacknowledged · uncredited · unsung · overlooked

stealth

covert

Intentionally concealed

furtive · sneaky · stealthy · secretive · hidden · concealed · camouflaged · undetected · infiltration · espionage

Categories
Opposites
visibility/prominence

low profilehigh profile

Widely known, much-discussed

prominent · conspicuous · high-visibility · in the spotlight · well-known

attention-seeking behavior

low profileattention-seeking

Craving others' focus

grandstanding · exhibitionistic · showy · attention-grabbing · showboating

physical/design prominence

low profilehigh profile

Widely known, much-discussed

tall · prominent · protruding · raised · elevated

Family

low, lower, profile, lowest, lowered, lowering, lows, profiles, profiling

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G