klondike bar

Square frozen treat

A Klondike bar is a brand of ice cream treat—a square of vanilla ice cream coated in a chocolate shell.

The product became famous for its advertising slogan "What would you do for a Klondike bar?", which has become a cultural reference for asking what someone would sacrifice for something desirable: What would you do for a Klondike bar? I'd betray my country.

Related

frozen · frozen treat · treat · dessert · wrapper · crunchy · vanilla · square · bar · snack · midnight snack · craving · commercial · TV commercial · indulgent · summer · summer heat · freezer

Opposites
ice cream product format

klondike barpopsicle

Frozen treat on stick

ice pop · Dove bar · fudge pop · frozen fruit bar · ice cream cone

temperature/dessert type

klondike barhot fudge

Warm, thick chocolate topping

molten lava cake · hot cocoa · baked Alaska · hot fudge sundae · hot chocolate

market positioning/brand character

klondike barHäagen-Dazs

Premium frozen dairy brand

Family

bars, barred, barring

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G