growth strategies
Ways to expand
Growth strategies are approaches businesses use to expand their operations, increase revenue, or gain market share.
Common categories include market penetration (selling more to existing customers), market development (finding new customers), product development (creating new offerings), and diversification (entering new markets with new products).
The startup pivoted after their initial growth strategy failed.
- expansionIncrease in scope
- scalingClimbing or resizing
- scale upIncrease proportionally
- hockey stickCurved implement for ice sports
- market penetrationSales presence in sector
acquisition · diversification · blue ocean · pivot · roadmap · venture · startup · accelerate · leverage · disrupt · innovate · first mover · bootstrap · funding · burn rate · traction · competitive edge · partnerships
- church growthchurch planting, expansion, multiplication, revitalization, discipleship
growth strategiesscaling down
Reducing proportionally
austerity measures · rightsizing · streamlining · asset stripping · workforce reduction
growth strategiesholding patterns
Aircraft delay orbits
defensive strategies · survival strategies · treading water · stagnation
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