grey pound
Elderly purchasing power
Grey pound refers to the collective spending power and economic influence of older people, particularly retirees.
The term is primarily British, with Americans more likely to say gray dollar or silver dollar.
Marketers and economists use it when discussing how businesses court older consumers or how pension policies affect the economy.
Retailers are increasingly targeting the grey pound as the population ages.
- pensionerRetired payment recipient
- retireeOne who left work
- demographicsStatistical population characteristics
- elderlyAdvanced in age
- senior citizenAged person, typically retired
old age pension · bus pass · purchasing power · economic influence · retirement savings · golden agers · baby boomers · brand loyalty · elderly population · disposable income · nest egg · consumer spending · leisure activities · third age · silver surfers · assisted living · financial independence · retirement communities